the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.
encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
I am Erica Parker, a twenty six year old designer from NJ. I have graduated with a Bachelor of Fine Arts degree concentrating in Graphic Design, from Monmouth University.
I'm a designer who has an extreme love for typography and how type functions in our every-day lives. I love experimenting with various textures to manifest different artistic styles. I am always pushing the boundaries and trying to create fresh artistic aesthetics while keeping my offbeat flare in the design.View my Works
Three Part Collage Series exploring time, space and nature | Photoshop
Recognized for the Faculty Recognition Award at the Monmouth University Student Show | 2013
Logo | Social Media | Website | Marketing
Complete marketing campaign for grant funded Farmers' Market in Brick Township, New Jersey.
Logo Design | Campaign Materials
Logo creation and campaign materials for Bonnie Watson Coleman's Democrat for Congress Campaign, 2014.
Branding | Website | Marketing
Main Street NJ:
A newly-launched hyperlocal news site driven by local advertising and 100% online.
- Successfully created, designed and launched the Main Street Marlboro website on a strict deadline
- Created complete branding with guidelines and posting standards
- Participant in Montclair State University’s NJ News Commons program
Digital collage created with the use of various scanned materials and photographs manifested in Photoshop.
The two part series reflects the feeling of being away from someone you truly miss.
Before the company changed names to Direct Development, their name was MarketMe. This was an advertisement created for the company and featured in Community Magazine.
Art Director, 2013
I was the Monmouth Review Art Director for the 2013 edition at Monmouth University. My responsibilities included designing the cover and spreads, while also delegating and overseeing tasks for the rest of the review team.
Concept Product Design
Concept product design called Remedy Water, water for your wellness. Similar model to Vitamin Water, however using all natural, non-gmo, organic ingredients.
Complete branding creation for the company to which I am currently employed, Direct Development LLC.
Logo creation for the Antique & Artisan Festival located in Keyport, New Jersey. 2015
Slanted editorial design featured in the 2015 June edition of Community Magazine.
doTERRA advertisement design with two variations.
Two local magazines with a total distribution of 34,000 homes and businesses in Monmouth County. The magazines are , planned and designed 100% in house. Advertising is sold to local small-medium sized businesses and organizations.
- Created complete successful re-branding of company
- Collaborating with Creative Director in the creation of the magazine’s editorial design
- Consistently meeting strict deadlines each month
- In control of advertisement organization and delegation
- Formatting and uploading the images for new stories on the Community Magazine website each month
- Assisted in mentoring interns through their duration with the magazine.
Digital collage created in Photoshop explores animal cruelty.
Earth Day spread featured in the 2015 June edition of Community Magazine.
Feel free to reach out with any design questions or job opportunities!Erica Parker